A Quick History of Podcasting
Ever question the evolution of the podcast? While podcasting is a comparatively young innovation it still has a rather fascinating albeit short history. The background of the word, "podcast" is rather fascinating and is reflective of the dynamic nature of the Internet neighborhood.
Podcasting is a term that was only coined in 2004, integrating 2 words: iPod and broadcasting. Ironically, this meaning is rather of a misnomer since neither element is entirely accurate. Neither podcasting nor listening to podcasts needs an iPod or other portable player. Podcasts can be listened to on any mp3 made it possible for device including a desktop computer system. Due to the fact that Apple Computer's iPod was the best-selling portable digital audio player when podcasting started, the name association came about merely. What's more, no over-the-air broadcasting is required either.
Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or comparable program, provided on the Internet for downloading to a personal audio player." The word will be added to the online variation of the dictionary throughout their next upgrade.
The term, podcasting was coined by journalist, Ben Hammersley, and after that promoted by previous MTV VJ and media entrepreneur, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.
Other names or alternative analyses of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Innovation author, Doc Searls came up with this phrase back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have actually likewise been used to describe this special kind of media distribution.
Other "pod"-derived phrases consist of "podcasters" (those who develop podcasts) and "podcatchers"-- the unique RSS aggregators which occasionally check for and download new content immediately. Podcatching software application enables the user to copy podcasts to portable music & video players.
Because of the fast adoption of MP3 gamers and the desire here of customers to have fresh material, the appeal of podcasting is spreading out like wildfire. Podcasting has actually flourished because it provides people more control over what they listen to, and the flexibility to take their programs with them with them.
Not considering that blogging has an innovation appeared so unexpected and been so quickly and widely adopted as podcasting. Growth in this nascent industry is expected to speed up quickly due to the rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes circulation. The increasing appeal of podcasts is tough standard radio's broadcasting design.
While iTunes is less than 2 years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service provides 15,000 listeners and podcasts have actually registered for more than 7 million memberships.
A research study by Bridge Ratings in November 2005 with radio listeners in 10 nationwide markets revealed that around 20% of users who have actually ever downloaded and listened to a podcast do quickly a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.
This study projected even more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date.
How does this affect you?
With podcast listening rising significantly, podcasts offer you a very effective tool for promoting your services or items. Podcasting can assist guarantee a better relationship with your target audiences by offering them with engaging, frequent and informative updates about the goings on in your industry.
Neither listening nor podcasting to podcasts needs an iPod or other portable gamer. The name association came about just due to the fact that Apple Computer's iPod was the very popular portable digital audio gamer when podcasting started. While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience growth is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening increasing tremendously, podcasts provide you an extremely powerful tool for promoting your services or items.